Digital Marketing
Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.
In this course, you will get the practical exposure of Digital Marketing. You would be creating a website and promoting it practically in the training program itself using Digital Marketing measure like- Search Engine, Social media, Google Ads, Email-Marketing, Lead-generation etc.
This course has been designed with an objective to familiarize participants with key aspects of digital marketing. The participant is expected to gain working knowledge in digital marketing domain and develop an understanding of the framework within online marketing businesses and its operations.
Duration
- Regular Class Room Training: 35 Hours
- Fast Track Batches: available
Pre-Requisites
- Understanding of Basic computer concepts.
- Knowledge of Internet Concepts
- Working knowledge of marketing is added advantage
Target Audience
- Anyone who is passionate about Digital Marketing and wants a good knowledge with very strong foundation in Digital Marketing.
- Any person having dream to start their own bussiness
Training Mode
- Online Training.
- Classroom Training.
- Weekend Training.
- One-One Training.
Digital Marketing Lecture Started
- Introduction to SEO
- Types of SEO
- HTML Basics
- On-page SEO Elements
- Technical SEO
- Mobile SEO
- Schema markup
- Link Building
- Social SEO
- Local SEO
- Backlink Audits using SEMrush.com
- SEO Audits
- Algorithm Updates/li>
- Measurement with Google Analytics
- SEO Resources, Careers in SEO
- Introduction to Social Media Marketing
- What is Facebook Marketing
- How does Facebook Advertising Work?
- Facebook Messenger
- Facebook Shop
- Building Brand Awareness
- Driving In-store Footfall
- Facebook Pixel
- Driving Online Sales
- Generating Leads
- LinkedIn Marketing
- Twitter Marketing
- Instagram Marketing
- Pinterest Marketing
- Snapchat Marketing
- Hootsuite
- Buffer
- TweetDeck
- Sprout Social
- Effective Email Content
- Customer Acquisition Strategies
- Effective Creative Introducing
- Nurturing & Automation
- Resources to do situational analysis and progressive updates
- Email Automation
- Converting your prospects into leads using emails
- Landing Page
- Conversion Optimization
- Conversion Optimization Patterns for Engaging website Visitors
- Lifecycle Emails
- Google Analytics
- Content Performance Analysis
- Visitors Analysis
- Social Media Analytics
- Actionable Insights and the Big Picture
- Social CRM & Analysis
- Digital Analytics
- Platform Principles
- Website Planning & Creation
- Google AdWords
- Lead Generation
- Google Analytics
- Video Marketing
- Online Display Advertising
- Ecommerce Marketing
- Mobile Web Marketing
- Content Marketing
- Online Reputation Management
- Affiliate Marketing
- AdSense & Blogging
Instructor-Led Training
We believe to provide our students the Best interactive experience as part of their learning.
Expert Trainers
We Constantly evaluate our trainers and only the “Best” Provides the Training.
Industry Specific Scenarios
We believe to provide our students the Best interactive experience as part of their learning.
Flexible Schedule
Do not hesitate to ask… because we will work according to your calendar.
- Daily 1 hour class room training followed by 1 hour lab session.
- Module wise tests at end of each module
- Weekly assignments
- Theory lab work records
- Final test at end of course
- Digital Marketing Assignment 1
